Curative Mushrooms

Client Overview

Curative Mushrooms is a fast-growing e-commerce brand built around wellness products and an education-first email community. Their business relies heavily on email marketing for product launches, customer education, and revenue generation.

The Problem

By the time they reached out, Curative Mushrooms had hit a wall with their email performance. They were already producing strong content — but their emails were landing in spam, automations were misfiring, and domain reputation had started to deteriorate.

Multiple issues were layered on top of each other:

• Misaligned SPF, DKIM, and DMARC records across several sending domains
• Conflicting automations inside Klaviyo and legacy platforms
• List segmentation errors causing poor engagement
• No feedback loops or seed testing in place
• Deliverability monitoring tools (MX Toolbox, GlockApps, etc.) were either misconfigured or not being reviewed

The team didn't need new copy — they needed someone who could get under the hood technically and stabilize their entire email ecosystem.

The Proposal

We ran a full technical audit across every sending domain and automation platform, mapping where deliverability broke down and where automations were conflicting.

The plan was simple but deep:

• Authentication alignment: Rebuilt SPF, DKIM, and DMARC for all sending domains, removing conflicts and setting up proper enforcement with reporting visibility.
• Automation integrity: Reviewed and rebuilt Klaviyo automations, routing logic, and segments. Found misfiring sequences and removed inactive triggers from other tools.
• Monitoring & feedback loops: Set up third-party monitoring (MX Toolbox, GlockApps, Postmark seed testing) for continuous visibility.
• Deliverability controls: Established a new reputation-protection workflow with proper throttling, list hygiene, and engagement scoring.
• Reporting: Built a unified deliverability and performance dashboard to monitor inbox rates, sender reputation, and engagement.

The Outcome

Within three weeks, Curative Mushrooms saw measurable improvements:

• Inbox placement increased from 73% to 99.5%
• Domain reputation fully recovered
• Campaign conversions rose 25% as deliverability stabilized
• Marketing automations ran cleanly across all platforms
• Clear visibility into performance and reputation

More importantly, their email channel went from a daily problem to a predictable, reliable revenue engine.

"John is a true professional and an absolute expert in email deliverability. Working with him has been a game-changer for our company, Curative Mushrooms.

His understanding of SPF, DKIM, DMARC, and advanced routing inside Klaviyo was exactly what we needed. He didn't just fix the issues — he built systems that continue to monitor and improve deliverability across platforms.

Any business would be lucky to work with him. Reliable, proactive, and worth every penny." — Oliver, CEO, Curative Mushrooms