Anonymous Loyalty Program Provider

Client Overview

An established loyalty program provider supporting hundreds of enterprise clients and delivering reward and notification emails to millions of end users. Their platform powers time-sensitive communications such as eGift delivery, account updates, reward reminders, and transactional notifications — making inbox placement business-critical.

The organization operates a large, proprietary email platform with:

• 100+ active sending domains
• Multiple dedicated IPs
• Hundreds of transactional and automated programs
• Long-standing enterprise partnerships across regulated industries

Email was not a marketing channel — it was core infrastructure.

The Situation

The client approached JD Tech knowing they had serious spam and deliverability problems, but without a clear understanding of why. Despite managing dedicated IPs and custom systems internally, they lacked visibility into domain reputation, engagement signals, and mailbox-provider feedback.

Some sending domains were severely degraded — effectively burned — though this wasn't visible without proper tooling. The team knew emails were failing, but not where, how badly, or what levers to pull.

They needed leadership, structure, and a path forward.

JD Tech's Role

JD Tech was brought in to take control of the situation — assess the full environment, impose order, and lead remediation across infrastructure, data, and process.

This was not a point fix. It required governance.

What We Did

1. Environment Pulse Check & Visibility

We started with a comprehensive audit across all infrastructure:

• Mapped every sending domain, IP assignment, volume tier, and use case
• Assessed authentication, engagement signals, and reputation across mailbox providers
• Implemented Google Postmaster Tools at scale, including feedback loops and spam-rate tracking
• Built centralized tracking sheets and dashboards to monitor progress, risk, and recovery targets

For the first time, the client could see the problem clearly.

2. Organization, Governance & Execution

JD Tech established structure where none existed:

• Defined remediation priorities by reputation severity and business impact
• Ran recurring working sessions and technical huddles with internal teams
• Introduced task ownership, sequencing, and recovery milestones
• Directed changes across domains, IP usage, sending behavior, and engagement logic

JD Tech effectively commanded the recovery effort, ensuring focus and consistency.

3. Reputation Recovery & Infrastructure Strategy

With visibility and governance in place, we executed:

• Recovery frameworks for severely degraded domains
• Engagement-driven sending strategies to rebuild trust signals
• Smarter allocation of traffic across shared vs dedicated IP pools to prevent reputation bleed
• Custom automation and logic to define meaningful engagement — not vanity metrics

This was not "warm-up theater." It was controlled, data-driven recovery.

Results

• Within ~30 days: multiple domains began showing clear signs of recovery in Google Postmaster Tools
• Within ~60 days: ~30 domains moved from Bad → High reputation — a significant and rare turnaround at this scale
• By 3–4 months: ~95% of domains were fully restored and delivering reliably
• Spam complaints and bounce volatility dropped dramatically
• IP reputation stabilized across all pools
• The client gained a repeatable system for monitoring, scaling, and governing new programs

The Impact

What began as a vague "deliverability problem" became a fully governed, transparent email ecosystem.

Today, the client operates with:

• Clear insight into domain and IP health
• Defined engagement standards
• Structured processes for scaling new loyalty programs
• Confidence that their core delivery channel works — even at massive scale

This engagement wasn't about tools. It was about control, clarity, and execution.

"We've engaged a number of professionals through Upwork, and I can confidently say John's the best we've ever worked with.

He helped us tackle an incredibly complex project — improving deliverability, optimization, and measurement across hundreds of campaigns and domains — and taught our team how to manage it moving forward.

Organized, proactive, and collaborative, John always went above and beyond. He showed real investment in our success and helped us accomplish every goal. Our results speak for themselves." — Director of Technology, Loyalty Program Provider (Confidential)